The political system was not designed for a President like Trump

Today, as millions of commuters were heading to work, an Improvised Explosive Device partially detonated on the London Underground.

Had the device exploded as intended, everyone on the train could have been killed. The bomb-maker is still on the loose.

With emergency services still tending to survivors, Donald Trump tweeted “Another attack in London by a loser terrorist. These are sick and demented people who were in the sights of Scotland Yard. Must be proactive!

There’s no evidence that Scotland Yard was aware of an attack being imminent (if so, the threat level would surely have been raised), and even if they were, it’s highly unlikely Donald Trump would have known about it.

The media ecosystem, from the talking heads on cable news, to the blogs and the social media echo chamber, is set up to amplify and interpret Trump’s every word. The speed with which news moves is unprecedented.

Neither has there even been a President so lacking in message discipline as Trump. CEOs, let alone Presidents, simply don’t overshare their private thoughts into the public domain.

There’s good reason for this. America loses when it alienates its international allies or meddling in their affairs, and the more Trump shoots from the hip, the greater the risk of this.

Today is yet another instance where Trump would have been better off keeping his mouth shut.

Categories: Marketing

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